My Power of Attorney Campaign

Background to the My Power of Attorney campaign

After an original, successful Glasgow POA campaign, Health and Social Care Scotland has now embarked on a national POA campaign, “Your Choice, Your Voice”, with 29 of the 31 HSCPs in Scotland signing up.

A steering group with representation from across Scotland has responsibility for full co-ordination and delivery of the campaign in partnership.

Key elements of the campaign in the first phase include TV, Online and Social content and is available via the website and social media Facebook, Twitter and LinkedIn pages. 

Who is the campaign targeting?

The campaign is looking to encourage all staff, partner agencies and other groups interested in this work to get involved by:

• visiting this website and sharing it;

• following the Twitter feed (@StartTalkingPoA); and

• engaging with the Facebook page (

The more followers and re-tweets the campaign gets, the greater the opportunity to Start the Conversation about PoA!

How will the campaign reach audiences?

Watch out for our campaign messaging across all of the usual media: from TV to online and social.  Our ads will aim to encourage viewers to build their journey and to action Power of Attorney.  Many will be at different stages but it is our aim to emphasise the benefits to audiences of all ages across Scotland.

What will the impact of the campaign be?

By ‘Starting the Conversation’ we hope to encourage people to think seriously about whether they need, or need to give someone, the legal powers that PoA provides. By working with colleagues across the public, private and voluntary sector, we have developed an information pack which will give advice on arranging suitable legal expertise and make the process of finding out about and arranging Power of Attorney as straightforward as possible.

How can we get involved with the campaign?

To further increase awareness, we are interested in any positive articles, anecdotes, experiences, or information you may have about PoA arrangements. Anything submitted could potentially be used as a tweet or shared via Facebook or the website. The idea is to provide as much public information as possible to people from different backgrounds and ages, in the expectation that it will stimulate them to ‘Start the Conversation’.  It is also important for us to campaign with good-news as well as “wish I had” messaging that helps to reiterate the “My Choice, My Voice” aspect of the campaign.

Every year we undertake a National Power of Attorney Day to build awareness and to focus attention on the subject.  It is usually held towards the end of November each year and encourages people to take action and start their conversation.