My Power of Attorney Campaign

Background to the My Power of Attorney campaign

After a successful Glasgow POA campaign over the last five years, Health and Social Care Scotland has now embarked on a national POA campaign, People like You, with 29 of the 31 HSCPs in Scotland signing up.

A steering group with representation from across Scotland has responsibility for full co-ordination and delivery of the campaign in partnership with Enterprise Screen.

Key elements of the People like You campaign in the first phase include TV adverts from June 2019, website and social media via Facebook and LinkedIn.

Who is the campaign targeting?

The campaign is looking to encourage all staff, partner agencies and other groups interested in this work to get involved by:

• visiting this website;

• following the Twitter feed (@StartTalkingPoA); and

• engaging with the Facebook page (

The more followers and re-tweets the campaign gets, the greater the opportunity to Start the Conversation!

How will the campaign be advertised?

Television adverts will be targeted in July 2019, across SKY Adsmart demographics and in November 2019 across the Scottish Television (STV) catchment area. The adverts will aim to encourage viewers to contact the campaign telephone information line for further information.

What will the impact of the campaign be?

By ‘Starting the Conversation’ we hope to encourage people to think seriously about whether they need, or need to give someone, the legal powers that PoA provides. By working with colleagues across the public, private and voluntary sector, we have developed an information pack which will give advice on arranging suitable legal expertise and make the process of finding out about and arranging Power of Attorney as straightforward as possible.

How can we get involved with Power ?

To further increase awareness, we are interested in any positive articles, anecdotes, experiences, or information you may have about PoA arrangements. Anything submitted could potentially be used as a tweet or shared via Facebook or the website. The idea is to provide as much public information as possible to people from different backgrounds and ages, in the expectation that it will stimulate them to ‘Start the Conversation’.

There are also plans for a first, national, Power of Attorney Day, on 20 November 2019 to add weight to the campaign.